PROGRAM BRANDING + COLLATERAL

Athlete Tracking Technology

CMD AGENCY: Art Direction

THE PROJECT

We collaborated extensively with a technology team within a Fortune 50 tech company to create distinctive branding and collateral within the larger brand ecosystem. The technology is centered around monitoring the movement of the human body, assisting physicians, coaches, athletes, and everyday people to enhance mobility and performance. Through the visual execution, we wanted to highlight how the technology worked at a glance.

FINAL DELIVERABLES

  • Brand guidelines

  • Custom photography treatments

  • Infographics

  • Sales decks

  • Marketing materials

  • Landing page experience

CUSTOM PHOTOGRAPHY TREATMENTS

VERTICAL-SPECIFIC INFOGRAPHIC

Brand logo + technology name has been obscured.

BRAND STORYBOOK

Brand logo + technology name has been obscured.

BRAND GUIDELINES

Brand logo + technology name has been obscured.

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