PROGRAM BRANDING + COLLATERAL
Athlete Tracking Technology
CMD AGENCY: Art Direction
THE PROJECT
We collaborated extensively with a technology team within a Fortune 50 tech company to create distinctive branding and collateral within the larger brand ecosystem. The technology is centered around monitoring the movement of the human body, assisting physicians, coaches, athletes, and everyday people to enhance mobility and performance. Through the visual execution, we wanted to highlight how the technology worked at a glance.
FINAL DELIVERABLES
Brand guidelines
Custom photography treatments
Infographics
Sales decks
Marketing materials
Landing page experience
CUSTOM PHOTOGRAPHY TREATMENTS
VERTICAL-SPECIFIC INFOGRAPHIC
Brand logo + technology name has been obscured.
BRAND STORYBOOK
Brand logo + technology name has been obscured.
BRAND GUIDELINES
Brand logo + technology name has been obscured.